Worst Publicity Disasters
Friday, Aug 28, 2020, 7:21 pm
By:
Tony Williams
#2 Abercrombie & Fitch
The problem that they had was that they tried to change the type of people that shopped at their stores. To do this they asked a particular star of Jersey Shore to stop wearing their products as they felt he was bringing the wrong people in. The result was their sales dropping by a huge amount.
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