Ways To Improve Your Customer Relations
Sunday, Aug 23, 2020, 7:54 am
By:James Fraser
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If you have a rock solid marketing plan and no shortage of leads, but still don’t make that many sales, don’t be surprised. There’s one aspect that you have not yet covered; and once you do, you’ll be bringing in more sales than you can handle. In the following paragraphs, we will be addressing three easily applicable ways for you to improve your customer relations.
So, if maintaining good customer relations is actually one of your weak points, read on; you won’t be disappointed.
1.Don’t Be Too Sale-oriented
True, most people say that a good salesman keeps his eyes on the prize but, there is one misunderstanding here. The true prize is not the sale; it is the customer. If you get the customer, you get regular sales. This is why when talking to a customer, it is important that you don’t rush in and bombard them with offers and products; it is often perceived badly and will turn them off from dealing with you. Instead, try to focus more on general conversation, show them that you care, maybe relate to one of their experiences. Then, after you feel that you both are a little bit on the same page, ease them into the sale. Whether you make the sale or not doesn’t matter because that way, you’ll be making a friend who can turn to your company any time.
2.Personalization
We’ve all heard the term, “it’s business, nothing personal”. The truth is, to do well in business, you need a certain extent of personalized treatment. Potential, as well as, existing customers value customer-specific treatment. Fortunately, CRM software has made it easier for you not to worry about keeping track of every single detail about your customers. If you do a contrast on HubSpot Vs Salesforce, you’ll find that both focus greatly on marketing automation and personalization. When customers see that your business cares enough about them to address them personally, it strengthens the ties between your business and theirs.
3.Cater To Your Customer’s Exact Needs
It doesn’t take a private detective to know a little bit of information about the potential customer you’re targeting or the customers you already have. Before you pitch a product to your customers, you can try to read up on how their business is doing at the moment. Doing this will help you, not only pitch them the right product, but also offer them discounts based on their financial situation. It’s about targeting the right audience, at the right time.
All throughout the article, you may have noticed that we were stressing on one aspect of business more than the others; customers rather than sales. The most important secret to success is customer relations. Selling is the business of people; you need to understand them, show them that you care, and connect with them. Only then, you’ll be able to keep around clients for long. There’s no doubt that the long game is a lot more profitable than the short game.
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